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Fundraising Tips for Beginners – Everything You Need to Know

There are thousands of potential reasons for wanting to fundraise. You might be a political party looking to raise funds for your campaign. Or, you might be a charity that wants to keep on feeding the homeless through the winter. 

Whatever the case may be, fundraising is a lot easier than it used to be. In fact, it’s a piece of cake. After all, technology and various other sources can now be used to help you tick off your goals and reach as many people as possible.

Want to learn more? Let’s hop right in. 

Use Text Messaging Software

When it comes to fundraising, one of the best ways that you can reach thousands of people is through their smartphones. 

Think about it: over 80% of the world’s population own a smartphone. People take their smartphones with them everywhere they go, whether it’s to work or the gym. So, if you text them about your fundraising campaign asking them to donate, they’re more than likely going to see it – which is naturally what you want. 

With SMS marketing software, you can: 

  • Compose fundraising texts with the perfect call-to-actions (‘To donate, please choose your desired amount below.’)
  • Send texts to thousands of different people across the country 
  • Track your results (how many people read your texts, how many people donated) 

To get the best SMS marketing software, contact Tatango

Get the Message Out in Your Local Community 

Whichever town you live in, it’s always a good idea to get the message out in your local community. You can do this in several ways, from knocking on people’s doors to handing out leaflets at your community hub. If you’re fundraising for a good cause, people will be more than happy to help you!

Send Emails 

Next, you should send a boatload of emails to people asking them to donate. However, don’t be pushy – instead, be as friendly and organic as possible. 

There should be clear information about who you are and the cause you’re looking to support within your emails. Also, make sure to include images and contact details for maximum engagement. 

Market Your Story 

When you’re marketing, make sure to put your story at the core of everything. 

Who are you? Why do you need support? Why should people care? How will this benefit them? 

Ideally, you should try and include case studies of people you’ve helped, too. 

Launch a Website

In the digital age, you need to have a website if you want your fundraising efforts to succeed: fact

Your website doesn’t need to be anything too fancy. However, it can’t be dated, either. 

This is why it’s a good idea to work with a web designer who will be able to craft a website for you that presents your vision and allows people to donate online either through a standard bank payment or PayPal. 

Lastly, Be Ambitious with Your Targets

Last of all, make sure to be ambitious with your targets. The more ambitious you are, the more driven you will be. Don’t worry if you don’t meet your fundraising targets straight away. It can be difficult at the beginning, especially for beginners. However, you will gain more success by using the above-mentioned tips over time!

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