Gays around the world are outraged this week after the chairman of past-maker Barilla slammed homosexuals and said his company would never feature them in commercials for his company’s products.
On Wednesday, Barilla Chairman Guido Barilla told an Italian radio station that he would not consider using a gay family to advertise Barilla pasta, saying “I would not do it… I don’t see things like they do and I think the family that we speak to is a classic family.”
Guido was nonchalant about the affect his words might have on his company. “If they don’t like it and they don’t like what we say they will … eat another” brand of pasta, he said.
In response, an almost immediate boycott of the company was launched in Italy.
Guido apologized a few hours later, and the U.S. arm of the company offered an apology via Twitter.
“While we cannot undo words that have been said, we can apologize. To all of those that we have hurt or offended, we are deeply sorry.”
Barilla is the world’s largest pastamaker. It begun full production in Ames, Iowa in 1999 at its first U.S. facility, a 510,000-sq.-ft. plant, durum mill, and warehouse where it turns durum wheat into 22 different kinds of pasta.
Alright Barilla!!! Now I am on a mission to buy exclusively. Everything having to be so politically correct makes me want to puke. And talk about a BS question to begin with… I wonder what the context of the interview was.
This is what happened when we elected a fag president.
Are you a member of the Westboro Baptist Church?
Mistake. Gays eat alot of pasta.
Mistake. Heavy people eat lots of pasta. Moderation is key to life. :))))
I am going to the store to buy some Barill pasta.
Took the words right out of my mouth
It’s their business. If they don’t want to promote the gay lifestyle it is up to them. It wouldn’t stop me from buying from them.
If they don’t want to feature a gay family then they don’t have to do it. Its get to the point that corporations don’t have to be politically correct all the time…kind of like hobby lobby being closed on sundays, I appreciate somebody who stands up for what they believe in in spite of a possible financial backlash. More power to him.
Much to-do about nothing.
Agree.