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McDonald’s sales plummet

A McDonald's restaurant in Mason City, Iowa.
A McDonald’s restaurant in Mason City, Iowa.

NIT – Fast food giant McDonald’s revealed today that sales at its restaurants are plummeting.

In a financial release, executives blame “the impact of food quality and safety issues” in Asia and “broad-based challenges” in the United States for the difficulties. Monthly sales across the board are the lowest in over a decade.

“Providing our customers with their favorite food and drinks, creating memorable experiences, offering unparalleled convenience and becoming an even more trusted brand – are the foundation of our customer-centric approach to building our business for the long term,” said McDonald’s President and Chief Executive Officer Don Thompson. “Although July’s results were not in-line with McDonald’s expectations, we intend to strengthen our performance by addressing the current business headwinds with the discipline and conviction that inspire our customers’ trust and loyalty.”

McDonald’s says it remains focused in the U.S. “on enhancing its customer relevance and appeal through service, value and menu initiatives.”

One former McDonald’s customer in Mason City told NIT that service at the two local restaurants has gone from bad to worse over time.

“They can’t get an order right,” the Mason City man said.  “Last time I went through the west restaurant drive-through, the lady on the microphone was rude.  I asked her if there was a problem and she was even more rude.  I told her I would go eat somewhere else if it made her feel better, and she said she didn’t care, so I backed up and left.  Never going back there.”

What is your opinion of McDonald’s restaurants and items on their menu?

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