NIT – Fast food giant McDonald’s revealed today that sales at its restaurants are plummeting.
In a financial release, executives blame “the impact of food quality and safety issues” in Asia and “broad-based challenges” in the United States for the difficulties. Monthly sales across the board are the lowest in over a decade.
“Providing our customers with their favorite food and drinks, creating memorable experiences, offering unparalleled convenience and becoming an even more trusted brand – are the foundation of our customer-centric approach to building our business for the long term,” said McDonald’s President and Chief Executive Officer Don Thompson. “Although July’s results were not in-line with McDonald’s expectations, we intend to strengthen our performance by addressing the current business headwinds with the discipline and conviction that inspire our customers’ trust and loyalty.”
McDonald’s says it remains focused in the U.S. “on enhancing its customer relevance and appeal through service, value and menu initiatives.”
One former McDonald’s customer in Mason City told NIT that service at the two local restaurants has gone from bad to worse over time.
“They can’t get an order right,” the Mason City man said. “Last time I went through the west restaurant drive-through, the lady on the microphone was rude. I asked her if there was a problem and she was even more rude. I told her I would go eat somewhere else if it made her feel better, and she said she didn’t care, so I backed up and left. Never going back there.”
What is your opinion of McDonald’s restaurants and items on their menu?
Rarely, I’ll go through the drive-through and get a smoothie or a cup of coffee. The other day I decided to get a hamburger because I was really hungry. It was awful! It was all mushy and tasteless. I thought they were just adding the pink slime to hamburger, but this tasted like they had made a patty from the slime and fried it. No more!
All they need to do is install credit card machines. That’s the way you do business today. Even if you have a garage sale you could do 3 times the business if you had a credit card machine . No one has folding green anymore or for that matter money in their bank account. Keepem poor and bring in more.
I don’t know about your experience but last week I used a credit/debit card at McDonald’s in MC
They are so worried about size and portion control. They count how many swirls for small cone 3 and half for small 5 and half for large Sundea I pump of syrup for topping. I know this because I told them I would like a little choc on the bottom then ice cream and little choc on the top. You think I would have asked for a million dollars! They told me it was to hard to keep track of how much choc they used and she was mad when I told I still wanted made this way. They are not friendly at all!
The pink slime disclosure last week did it for me. It was revealed how Mac was treating inedible meat and then deeming it fit to serve it to their customers!