When you are looking to improve the design of your store, create a display for an expo, or market a new product or service, a banner can be a great option. Not only can a well-designed banner catch the eye of new customers, but it can also help to create a more professional and clean look in your store or shop.
That being said, creating a banner display involves much more than simply selecting an image and having it printed out. The best displays are assembled with great care and attention to detail.
Depending on what you are going to be using your banner for, the process can take some time. Large-scale banners that will be hung outdoors, for instance, should be given certain considerations, while smaller ones for trade shows and expos are another thing entirely.
If you are looking to create the ultimate banner display for your business, here are a few tips to help you along so that you can get the most out of your display.
Choose Your Material Wisely
First and foremost, it is important to bear in mind the fact that a banner display, particularly one that is on the larger side of the spectrum, will be an investment. Because of this, you want to make sure that you are choosing your material wisely so that it will stand up to the test of time.
The type of material that you choose for your banner will depend on a variety of factors. If, for example, your banner will be displayed outside for an extended period of time, you want to ensure that you pick a durable material that will hold up well to the elements.
There are also some options that allow you to incorporate lighting into your display in an interesting way. If you would like your banner lit up from behind, a more translucent option would be a good choice.
Furthermore, you want to make sure that the material you are using is of a sustainable nature. It can take a great deal of natural resources to produce fabric banners and the like, so consider going with recyclable materials. You can see a variety of such options on the Soyang website.
Go Bold, But Not Confusing
When you are designing your banner, you want to end up with a final product that is eye-catching and grabs the attention of passers-by. That being said, there is a distinct line between bold and confusing. You want to strike a professional vibe with your design without convoluting your message.
Take care when choosing your font, for instance. Your font should be interesting enough to get attention without being unreadable. Furthermore, it should complement your existing branding nicely so that customers draw a natural connection between the two.
Graphics are another area that can go wrong quickly. Ensure that you aren’t overcrowding the space that you have to work with and are allowing for enough distance between graphics so that the end result isn’t overwhelming to those who are viewing it.