EDEN PRAIRIE, MN – The power of advertising has forced the Minnesota Vikings to re-think their declaration that embattled running back Adrian Peterson would take the field this weekend to play in a game against the New Orleans Saints.
Anheuser-Busch, Radisson Hotels, Pepsico, McDonald’s, Campbell’s Soup, and others all either voiced concerns or pulled out of advertising deals with the Vikings in the wake of now two child abuse allegations against Peterson and the team’s original statement that Peterson would play against the Saints.
Peterson is charged with a felony in Texas for beating his 4-year-old son and leaving bloody abrasion across his body, and now another woman with a son by Peterson says he beat that child.
The Minnesota Vikings owners released the following statement early Wednesday:
This has been an ongoing and deliberate process since last Friday’s news. In conversations with the NFL over the last two days, the Vikings advised the League of the team’s decision to revisit the situation regarding Adrian Peterson. In response, the League informed the team of the option to place Adrian on the Exempt/Commissioner’s Permission list, which will require that Adrian remain away from all team activities while allowing him to take care of his personal situation until the legal proceedings are resolved. After giving the situation additional thought, we have decided this is the appropriate course of action for the organization and for Adrian.
We are always focused on trying to make the right decision as an organization. We embrace our role – and the responsibilities that go with it – as a leader in the community, as a business partner and as an organization that can build bridges with our fans and positively impact this great region. We appreciate and value the input we have received from our fans, our partners and the community.
While we were trying to make a balanced decision yesterday, after further reflection we have concluded that this resolution is best for the Vikings and for Adrian. We want to be clear: we have a strong stance regarding the protection and welfare of children, and we want to be sure we get this right. At the same time we want to express our support for Adrian and acknowledge his seven-plus years of outstanding commitment to this organization and this community. Adrian emphasized his desire to avoid further distraction to his teammates and coaches while focusing on his current situation; this resolution accomplishes these objectives as well.
We will support Adrian during this legal and personal process, but we firmly believe and realize this is the right decision. We hope that all of our fans can respect the process that we have gone through to reach this final decision. – Zygi Wilf and Mark Wilf
We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season. We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league.