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Visit Mason City says tourism numbers are up

From visit Mason City –

Visit Mason City office
Visit Mason City office

MASON CITY –  The numbers are in! Total tourism revenues in Mason City for 2012 topped $95.29 million, the highest ever.

According to the latest figures released by the Travel Industry Association of America prepared for Iowa Economic Department Authority, Iowa Tourism Office; tourism revenue for Mason City and Cerro Gordo County were up 3.54% bringing tourism to a $190.58 million industry in the county.

“We are so pleased with the healthy growth of our local tourism industry,” said Sue Armour, Executive Director of Visit Mason City. “We are fortunate in Mason City, along with our neighbors throughout Cerro Gordo County, to offer compelling tourism sites, amazing outdoor adventures, unique events, and North Iowa hospitality.”

The annual study, The Economic Impact of Travel on Iowa Counties, showed the combined local and state taxes generated by tourists in Cerro Gordo County to reach $11.75 million. “These tax dollars help support local services that we enjoy as residents such as: quality roads and schools, police and fire protection. Visitors help pay these bills instead of our citizens paying more from their own pockets,” she said. “Tourism activities, events, sites and revenue are important contributors to a high quality of life in the community plus tourism also employs over 1,500 people in the county.”

Armour noted advertising, promotion and public relations completed by Visit Mason City generates interest in the area. She shared that Visit Mason City fulfills numerous requests for information about visiting the area each year. Just in 2012, Visit Mason City fulfilled nearly 45,000 requests with requests received from every state in the nation and beyond.

BY THE NUMBERS: 2012 economic impact of tourism in Cerro Gordo County
* 1,500: Tourism-related jobs
* $25.45 million: Tourism employee payroll
* $190.58 million: Visitor spending
* $11.75 million: Generation in state and local taxes
Source: Travel Industry Association of America prepared for Iowa Economic Department Authority, Iowa Tourism Office.

Visit Mason City, formerly the Mason City Convention & Visitors Bureau (CVB), is a non-profit organization dedicated to marketing and promoting Mason City and the North Iowa area as a multi-day tourism destination to attract, expand and retain visitor spending in the area.

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