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Cerro Gordo Health Department presents new name and look

This news story was published on September 3, 2019.
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MASON CITY – The Cerro Gordo County Department of Public Health announced this morning they will now officially be known as CG Public Health, and have a fresh new look!

For the past 30 years, CG Public Health has been known as a leader in public health throughout the state of Iowa and nationally. They lead the way in research, policy change, and innovative approaches to public health issues. With a new location and new leadership, CG Public Health has the opportunity to embrace a name and logo that better match their strategic initiatives and department goals.

“We are moving into a new era; new leadership, new location, new look,” stated Board of Health Chairman, Dr. Mark Johnson. “Our new look will be a better visual representation of the innovative department we are.”

“Over the past 5 years, we’ve collected survey data, assessed our image through strategic planning, and really taken a hard look at who we are, what we stand for, how our residents see us, and how we want to be seen,” stated Kara Ruge, Marketing and Public Information Officer for CG Public Health. “We are thrilled to present the public with our new logo and name!”

The new logo contains a shield which represents the national public health logo and its values: prevent, promote, protect. Since April, CG Public Health has been through an immense amount of change; new leadership, roof collapse at Mohawk Square, and moving into a new location.

“Our organization has been working through the rebranding process for the past few years, and with the recent changes we’ve had, we felt this was the perfect time to get a makeover,” said Brian Hanft, Director of Public Health for CG Public Health. “Through all of this change, we have come out stronger than before and a fresh brand will reflect and represent that.”

Exterior signage will be placed on their new location (2570 4th St SW), and branded materials will be completed over the next few months. CG Public Health plans to host an open house in the near future.

For more information on the programs and services provided by CG Public Health, call 641-421-9300

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One Response to Cerro Gordo Health Department presents new name and look

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    Anonymous Reply Report comment

    September 4, 2019 at 5:08 am

    This “Re-branding” is a waste of public resources and diverts energy from the main reason they exist, namely, to protect the public, and provide basic health services.

    In addition there is no reason for a county this size in a rural community to have a marketing director. That money would better be spent an additional nurses and home health care for Seniors.

    Fancy logos and silly names count little, in the end it is service to the community that is most important.