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Iowa Attorney General works to keep e-cig’s away from young people


This news story was published on April 27, 2018.
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DES MOINES – Iowa Attorney General Tom Miller announced this week that he will work with JUUL Labs to keep its e-cigarette products out of the hands of young people.

“JUUL executives have stated from the start that they do not want kids using the product. They sell directly only to people age 21 and older,” Miller said. “JUUL has been outstandingly successful in the adult market. They don’t need sales to adolescents to succeed. Indeed, current youth use is far more harmful to JUUL than the cash generated.

“JUUL has pledged to work with me and others to keep their products from kids. This is an opportunity we have never had before,” Miller said.

Miller plans to convene a group of public health experts to produce a model of how combustible and e-cigarette companies can keep their product from youth.

The group will welcome any ideas that anyone has concerning practices JUUL should undertake to limit access to their e-cigarettes by kids.

Miller and the same group will also help JUUL develop a transparent and effective framework for independent research focused on the scientific and societal implications of vapor products.

JUUL announced Wednesday that it will invest $30 million over the next three years for independent research, youth and parent education and community engagement.

“It is important to see this issue in context. JUUL is very appealing to both adults and kids and is being used by kids in schools and many other places,” Miller said. “It is cause for concern. But it has not reached panic or epidemic stages. The best indicator of this is the only good data available on youth use of JUUL – that provided by the Truth Initiative. For 15-to-17-year-olds, only 7 percent have ever tried or used JUUL in their lifetimes. And JUUL use is concentrated in higher socio-economic areas.”

Tom Miller, Iowa Attorney General

Miller said the use of e-cigarettes and vapor products such as JUUL reduces smoking and save lives. The tentative adult smoking rate for 2017 is 14.1 percent, and Miller called on policy makers, public health officials and others to set a goal of reducing adult use of combustible cigarettes to below 10 percent by the year 2022.

“Dropping the adult smoking rate below 10 percent would be one of the most important public health achievements in decades. We must do everything we can to seize this opportunity,” Miller said.

Miller, the longest serving attorney general in the United States, was a leader in the $200 billion settlement with the tobacco industry in 1998.

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6 Responses to Iowa Attorney General works to keep e-cig’s away from young people

  1. Avatar

    Anonymous Reply Report comment

    April 29, 2018 at 8:18 am

    The only way to stop e-cigs is to quit making them and selling them. They won’t do that because of the taxes they make. Just like real cigs, stop selling them and people will have to quit, but no, they won’t do that because of the tax income generated.

  2. Avatar

    Anonymous Reply Report comment

    April 28, 2018 at 7:26 am

    lame duck

  3. Avatar

    Anonymous Reply Report comment

    April 28, 2018 at 7:25 am

    Much more important than looking into 750 POLLUTED waterways in iowa and how and who polluted them – or how much farmland in Iowa is owned by foreign governmentS mainly CHINA – give us a break this is all side stepping the real problems as in KICKING THE CAN DOWN THE ROAD !

  4. Avatar

    Anonymous Reply Report comment

    April 28, 2018 at 6:59 am

    Gee, trying to stop kids from doing something dumb. People have been trying to to that for generations, with no success. How about trying to stop real crime. Enforcing immigration laws would be a start.

  5. Avatar

    Anonymous Reply Report comment

    April 27, 2018 at 5:54 pm

    They love to play all these games and nothing ever changes.

  6. Avatar

    Phillip Morris Reply Report comment

    April 27, 2018 at 4:42 pm

    And how’s that working out?