NIT – Cyber Monday wrapped up with 20.6 % growth in record online retail sales over 2012 and remains the biggest online shopping day of the year, a report from IBM said Tuesday.
Cyber Monday online sales grew by 20.6 percent over 2012. Average order value was $128.77, down 1 percent year-over-year.
The top five cities for cyber sales: New York took the top spot for total online retail sales on Cyber Monday. Rounding out the top five were Washington D.C., Los Angeles, Chicago and Atlanta.
Mobile traffic grew to 31.7 percent of all online traffic, increasing by 45 percent over 2012. Mobile sales were also strong, exceeding 17 percent of total online sales, an increase of 55.4 percent year-over-year.
Smartphones drove 19.7 percent of all online traffic compared to tablets at 11.5 percent, making it the browsing device of choice. When it comes to making the sale, tablets drove 11.7 percent of all online sales, more than double that of smartphones, which accounted for 5.5 percent. On average, tablet users spent $126.30 per order compared to smartphone users who spent $106.49.
On average, iOS users spent $120.29 per order, compared to $106.70 per order for users of Android. iOS traffic reached 22.4 percent of all online traffic, compared to 9.1 percent for Android. iOS sales reached 14.5 percent of all online sales, compared to 2.6 percent for Android.
The Social Influence – Facebook vs. Pinterest: On average, holiday shoppers referred from Facebook spent 6 percent more per order than shoppers referred from Pinterest. Facebook average order value was $97.81 versus Pinterest average order value which was $92.40. However, Facebook referrals converted sales at a rate 38 percent higher than Pinterest, perhaps indicating stronger confidence in network recommendations.
