All business owners need to embrace social media as part of – and perhaps as the core of – their marketing plans. There is nothing like social media for giving you access to the largest number of potential customers, and since this is where your customers are likely to be spending at least some part of their day if they see you there and are interested in what you have to say, they will be intrigued by what you have to offer too.
Of course, this does mean that the content you create and post on social media has to be interesting. It has to be what your potential customers want to read and see. So it’s vital that you spend enough time planning your content and getting it right. With that in mind, here are some ideas about how to create great content for your business social media account; put these into practice, and you’ll be able to grow your customer base successfully.
Your Brand, another great way to use social media
Your brand is important for all kinds of reasons; it shows who you are, it shows you are trustworthy, it’s shorthand for your business goals and ideals, and it helps customers recognize you more easily. This is why your brand needs to be part of your social media content strategy.
No matter what you post, it should always link back to the brand and core values of your business. Always keep this in mind when creating content, and you will be able to have a cohesive, understandable, recognizable, and trustworthy social media presence, which then says the same about your business in general. When deciding what to post on your social media accounts, make sure it matches your brand and never post anything that falls short – it could be damaging.
Don’t be shy about letting potential customers know about your business goals. They will want to know what you are planning, and if you tell them through social media, there are a number of benefits to you and to them. Firstly, when you let people know what your goals are, you will be accountable – you’ll have more motivation to push forward with those goals than if no one knew, and you could just forget about them if everything got too hard.
Of course, you don’t have to talk about your plans to retire early and sell the business once it reaches a certain valuation; your customers won’t be interested in this kind of information and may not respond well to it. However, you can talk about smaller goals, such as the fact that you want to offer a Weight Watchers promo code once you reach a certain number of followers, or you’re planning on starting a YouTube channel, or you want to donate a portion of your profits to a specific charity. This will be interesting and make your business much more appealing.
Not everything will go your way when it comes to your business. There will be good days, but there will be disappointing days too. Ignore these when it comes to posting on social media. People will want to see uplifting, positive content – they won’t want to hear that you have had a bad day or that the business is not growing as quickly as you had hoped. There is enough negativity on social media already, so if you can be as positive as possible at all times, your followers will appreciate it.