By David Lightman, McClatchy Newspapers –
BEXLEY, Ohio — Mitt Romney is getting personal and getting tough.
As he campaigns in Super Tuesday states, the Republican presidential candidate’s slick campaign machine is getting some fine-tuning.
In recent days, Romney talked about his wife’s illness and told stories about dad and the grandkids. He positioned himself as a staunch conservative, sprinkling his speeches with assurances of more individual freedom and insisting he has bright line contrasts with President Barack Obama.
If this image tweak — designed to correct potentially fatal flaws in the ever-resilient Romney’s campaign style — works, he could emerge from Tuesday’s 10 primaries and caucuses the unstoppable favorite for the GOP nomination.
But if he can’t overcome the idea that he’s a conservative only because he needs to be, and that his wealth and privileged upbringing make him insensitive to common people, he’s in deep political trouble.
Signs are that his latest strategy may work. He won Washington state’s caucuses on Saturday with surprising ease. said Peter Brown, assistant director of the Quinnipiac University Polling Institute.
“At the moment he’s doing better,” said Peter Brown, assistant director of the Quinnipiac University Polling Institute.. But his rivals keep hitting him where it could hurt, and a lot of voters still need convincing.
“To a lot of people he seems like a rich guy from afar,” said Brad Massey, a Grove City, Ohio, attorney.
They remember comments a week ago in Michigan, when Romney said his wife Ann had “a couple of Cadillacs” and were friends with NASCAR owners.
Last week, he tried to be more compassionate.
In Bexley, a Columbus suburb, he took 11 questions from an audience at Capital University. But what hushed the crowd was the answer to a questioner who told Romney “I know you have a heart,” and asked him to show it.
Romney didn’t hesitate. “One of the challenges,” he said, is that in campaigns, “most people just see you in the debates.
“And so we stand there all in our suits, you know, we’re all wearing white shirts, blue suits, black shoes, and either a red or blue tie. We all stand there looking somewhat alike and get 60 seconds to answer questions like how do we bring peace to the world?”
There’s more to him than that, Romney said.
“Ann and I fell in love young, we’re still in love. We have a marriage that is still filled with love. And her happiness is my happiness. I care more about that than anything in the world,” he said of his wife of 42 years.
He recalled how she was diagnosed with multiple sclerosis about 16 years ago. Today she’s doing well, and he described how the couple can’t get enough of their extended family.
“Grandkids are fabulous! You don’t have to change their diapers and, and they love you,” he said. “When I turn into my, my, my kids’ homes and my grandkids are there, they come running up and give me a big hug. It’s so exciting and I love my 16 grandkids.”
The audience seemed almost stunned. But if anyone thought he was going soft, he shifted gears seamlessly to demonstrate he’s a solid conservative.
“I’ll protect the Second Amendment,” he told someone who asked about his stance on guns. “I have guns myself. Not going to tell you where they are. Don’t have them on myself either, all right. But we have a right in this country to bear arms.”
He repeated this kind of talk in Fargo, N.D., Idaho Falls, Idaho, Bellevue, Wash., and wherever else he campaigned.
Some voters were impressed. “This campaign is really about family values, and he’s showing who he is,” said Jason Wolf, a Fargo department store manager.
But he still has convincing to do. Loren Warwick, a retired Bellevue auto dealer, found Romney “arrogant” said that despite the down-home talk, “I would doubt it if he can relate to most people.”