Traditional offline stores have been struggling this last decade and it’s primarily because e-commerce has taken over the retail reins. 2017 has been yet another step in the right direction for e-commerce businesses for a number of reasons. Experts believe it’s only a matter of time before we see more and more empty shop fronts because of the benefits provided by e-commerce services. E-commerce businesses are already thriving in 2017 and some of the reasons why are outlined below.
Technology Costs Have Lowered
If we go back a decade when e-commerce started becoming popular, technology costs to run a website were considerably higher. Back then, it wasn’t just the server costs; it was also the development costs in getting a website online. However, things have changed greatly these last few years and there are now several ways to get a full-scale e-commerce store online for just a few bucks. The overall costs of running a website have dropped considerably because all the web development services are trying to compete with each other.
The Latest Software Has Increased Productivity
Not only has the cost of hosting and running a website lowered in recent years but fewer employees are needed to run an e-commerce store because certain software developments can automate many of the processes. BPMS (Business Process Management Software) can be implemented into small and large business practices with ease, and although the costs are expensive, BPMS makes up for it with the expenses it saves in the long run.
Smartphone Technology Has Boosted Conversions
Gone are the days when you had to scroll down on your cell phone to look at different parts of the page with no zoom in or out option. Now, smartphone technology has made websites mobile friendly so consumers have a much easier time ordering their products. This has considerably boosted conversions and experts believe it’s set to improve even further over the next few years for e-commerce store owners. Most consumers now use their handheld devices to order products online.
Consumers Are Getting Lazier
Whether we like to admit it or not, we’ve all ordered something online because it’s easier than going to the store. It might not be a viable option for some of us to go to store 10 miles away when we can order what we need from the comfort of our own homes. Delivery services have given us the opportunity to get what we want and when we want it.
Couriers Are Improving Their Services
As stated above, we all order something online because we can’t be bothered to travel to the store. We all know now that we only have to wait for 24 hours and we can have what we want delivered straight to our door. Couriers are also becoming much more cost effective because of the hugely competitive delivery industry. This means that businesses like Auster.com can cater for their customers looking for subscription boxes much more easily.
Offline stores will always have their advantages over e-commerce setups so their bubble is far from being burst just yet. But, with the e-commerce industry set to get even more competitive and provide further benefits to consumers, offline stores will struggle to survive.