MINNEAPOLIS – Today, Minnesota Governor Mark Dayton announced a concerted, organized effort to bring the 2018 Super Bowl to Minneapolis.
The announcement today follows an October revelation that Minnesota is one of three finalists – along with Indianapolis, New Orleans – to host the world’s biggest single-day sporting event.
Dayton, according to Vikings.com, will lead a Super Bowl bid committee comprised of business, labor and community leaders from Minnesota, as well as representatives from the Minnesota Vikings and the Minnesota Sports Facilities Authority, Minnesota Department of Employment and Economic Development Commissioner Katie Clark Sieben and Meet Minneapolis President and CEO Melvin Tennant.
“The Super Bowl is the most watched annual event in the world. In addition to game attendees, it brings over 100,000 people to the host community for a weeklong celebration,” said Gov. Dayton. “Hosting the Super Bowl would bring enormous economic benefits to many Minnesota businesses, as well as provide a terrific opportunity to again showcase Minnesota to the world.”
A recent study by Rockport Analytics showed that Super Bowl XLVI had an economic impact of $324 million dollars on the Indianapolis metropolitan area. With an international audience of more than 100 million people, the game will cast a global spotlight on the Minneapolis-St. Paul region. Only once before, in 1992, did Minnesota host a Super Bowl.
Super Bowl LII is scheduled for February 4, 2018.