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2011 is the Best Holiday Ever for Kindle


This news story was published on December 29, 2011.
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SEATTLE–(BUSINESS WIRE)–Dec. 29, 2011– (NASDAQ: AMZN) – Amazon.com, Inc. today announced that 2011 was the best holiday ever for the Kindle family as customers purchased millions of Kindle Fires and millions of Kindle e-readers. Authors also continue to benefit from the success of Kindle — the #1 and #4 best-selling Kindle books released in 2011 were both published independently by their authors using Kindle Direct Publishing (KDP).

“We are grateful to our customers worldwide for making this the best holiday ever for Kindle,” said Jeff Bezos, Amazon.comfounder and CEO. “And in a huge milestone for independent publishing, we’d also like to congratulate Darcie Chan, the author of ‘The Mill River Recluse,’ and Chris Culver, the author of ‘The Abbey,’ for writing two of the best-selling Kindle books of the year.”

More Kindle holiday facts:

  • Throughout December, customers purchased well over 1 million Kindle devices per week.
  • The new Kindle family held the top three spots on the Amazon.com best seller charts – #1: Kindle Fire, #2: Kindle Touch, #3: Kindle.
  • Kindle Fire is the #1 best-selling, most gifted, and most wished for product across the millions of items available onAmazon.com since its introduction 13 weeks ago.
  • Kindle is also the best-selling product on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it this holiday season.
  • Gifting of Kindle books was up 175 percent between this Black Friday and Christmas Day compared to the same period in 2010.
  • Christmas Day was the biggest day ever for Kindle book downloads.
  • Kindle Fire is the best-selling product on Amazon.com’s mobile website and across all of Amazon.com’s mobile applications.

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