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The Role Of Artificial Intelligence In Modern iGaming 

This news story was published on January 13, 2021.
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Artificial Intelligence (AI) is rapidly becoming an essential part of the iGaming market. Online casinos in Portugal, in particular, have reaped the benefits of AI, helping operators to be more profitable than ever before.

Guest author Martim Nabeiro shares his views on how AI has impacted modern iGaming. To learn more about Martim Nabeiro, click here.

Artificial Intelligence In Modern iGaming

For a lot of punters from Portugal out there, AI might seem like a science-fiction idea. And it was to some extent at the start but is no longer. Whether you are aware of it or not, AI plays a significant role in your iGaming activities. For example, 888 casino is one of the top online casinos in Portugal that makes full use of AI to give its players an enhanced gaming experience. 

If you’d like to know more about how artificial intelligence in gaming works, here are just three of the top benefits they provide.

Expediting Account Verification

As we all know, the online casino world is built on security. If players from Portugal are unsure that their funds will be there the next time they log in, they simply won’t join that casino.

While both land-based and online casinos in Portugal have long enacted player verification procedures, the costs of doing so can be quite steep. For instance, employing even a small full-time team tasked with verifying player accounts will make a serious dent on a casino’s payroll.

Additionally, combing through reams of personal data online can take longer than you might think, especially when thousands of players sign up every month.

AI helps tremendously in this situation. Unlike human agents who have to read through numerous documents one at a time, AI can read several documents simultaneously. Instead of logging on different databases and accessing documents there, AI takes little more than an instant to get the required documents and determine their validity.

The importance of AI can be felt on your end by way of the faster account verification processes online casinos in Portugal have today.

Improving Online Casino Marketing

Marketing plays a huge role in how online casinos in Portugal separate themselves from the thousands of competitors they have. 

AI can dramatically reduce an online casino’s marketing costs by analyzing huge troves of data in a few minutes. The analyzed data is then reviewed by a human to determine how best to utilize this information.

The work of AI in this department trickles down to you by way of promotional offers that are tailored to your gaming habits and personalized game recommendations that keep you engaged and happy with your gaming experience.

Artificial intelligence in casino games identifies the games you play the most, allowing the casino operator from Portugal to present recommendations and offers geared to your tastes.

AI helps keep the online casino’s marketing materials relevant to you. We all know how annoying it is to see a commercial for something we would never buy. AI allows casinos to circumvent this issue by sending you just the offers that you are likely to be interested in.

The top online casinos in Portugal invest heavily in their marketing campaigns both on the front end and the back end. The most effective marketing strategies are the ones that fully leverage the use of AI and big data to service their players better.

AI Chatbots

One of the main aspects that players consider before registering at an online casino in Portugal is how effective is the customer support. All of the top online casinos who have big budgets tend to deploy 24/7 live customer support agents. These top iGaming operators outsource their chat operations to firms in the Philippines or Malta.

Since they service a number of different countries, they hire staff that speak a number of different languages. The outsourcing and hiring of multilingual live support agents can be a costly affair. 

However, if you don’t have a big budget, you can always turn to AI chatbots. These chatbots will allow you to offer 24/7 chat support with the main difference being that players will not be interacting with a human support team but a AI support team. 

There are so many different types of AI chatbots in the Portuguese market that offer a number of different features and functions. There are AI chatbots that can communicate in different languages based on how you program them. You will have to do your research and choose an AI chatbox based on your requirements and your budgets.

While some players from Portugal will not like the fact that they are talking to an AI chatbox, it is better than having no live support and having to wait for an agent. 


Expect the iGaming industry to be massively influenced by AI in the coming decade. Also, expect regular casino players from Portugal to start leveraging AI to boost their level of play and increase their winnings.

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