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Discount Grocer ALDI to Reopen Mason City Store


This news story was published on December 9, 2012.
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Mason City’s Aldi store prior to re-opening as workers finish details in December of 2012.

Mason City – Beginning Friday, Dec. 14, 2012, ALDI will once again offer grocery shoppers a smarter alternative as the select assortment discount grocer reopens its Mason City store, located at 520 Village Green Drive. Known for its premium ALDI exclusive brands, ALDI is able to offer high-quality grocery items at unbeatable prices.

“We are pleased to showcase the new look of ALDI with this updated store in Mason City and continue to help customers stretch their dollars,” said Matt Lilla, Faribault division vice president for ALDI. “As important as price is, there’s only one way to attract and keep shoppers: You have to have quality products. When people try our ALDI exclusive brands, they are excited by the savings and impressed by the quality.”

With higher ceilings, improved natural lighting and environmentally friendly building materials – such as recycled materials and energy-saving refrigeration and light bulbs – the store will offer customers a simple and easy-to-navigate shopping experience.

To celebrate the newly remodeled Mason City store, ALDI will host a ribbon-cutting ceremony at 8:45 a.m. on Friday, Dec. 14, to which the public is invited to attend and sample ALDI exclusive brand products, tour the store and shop for their favorite grocery items. Additionally, guests can enter an on-site sweepstakes for a chance to win $100 in ALDI gift certificates as a grand prize. Two winners each hour will also be chosen to receive an  Appleton Farms Spiral Sliced Ham.

ALDI challenges customers to switch from national brands to its exclusive brands and save up to 50 percent* on more than 1,400 items the store carries. To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.

A model of efficiency, ALDI eliminates overhead costs by offering smart practices, such as a cart rental system through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.

ALDI also saves shoppers money by keeping stores open during prime shopping times. The newly remodeled location will be open from 9 a.m. to 8 p.m. Monday through Saturday and from 10 a.m. to 6 p.m. on Sunday. ALDI accepts cash, debit and EBT cards.

A grocery retailer that has grown without merger or acquisition, ALDI has more than 1,200 U.S. stores located in 32 states. Over the last several years, ALDI has added approximately 50-80 new stores each year, expanding the ability to bring grocery savings to more people every day.

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