Rush Street Interactive (RSI), a prominent North American iGaming industry expert and service provider, has shared its nominations in four categories in the eGaming Review (EGR) North America Awards 2022.
Referred to as the Oscars of the iGaming sector, the EGR North America Awards honor distinction in the North American online gaming industry. Winning an award represents a significant achievement for those looking to gain an edge in an increasingly competitive industry.
This year’s awards will be held on April 26 at Midtown Loft & Terrace in New York. While enjoying an evening among peers, nominees will hope to secure wins in the 26 categories separated into four types: Affiliates, General, Operators, Suppliers.
New to the EGR North America Awards are the extra categories of Employer of the Year and Diversity & Inclusion Model. RSI has been nominated for Operator of the Year, Casino Operator of the Year, Customer Services Operator of the Year, and Social Gaming Operator of the Year. While the RSI team will be optimistic about their chances, being acknowledged by the awards panel is quite the coup considering the influential and long-established iGaming names that will also be in attendance.
RSI growing influence
Online, social and land-based gaming platform supplier and operator, RSI, is well-positioned in an industry that continues to expand. Its USP, and a factor that contributes to its success, is that it only operates in highly regulated markets. This reassures potential clients and underlines its knowledge of the industry.
Unlike other iGaming platform providers, RSI has operated its own online casino site since 2016 and subsequently added an online sportsbook in 2018. Gamblers in New Jersey visit the online casino, PlaySugarHouse, regularly, and the site stands as a monument to what RSI can provide. The casino industry recognizes the importance of offering customers something for free, and the most successful online casinos will offer the best casino bonus. PlaySugarHouse certainly holds its own and its bonus offers grab the attention of potential customers. The deposit bonus has been a key element in the rise of online casinos for some time now, and the PlaySugarHouse first deposit match bonus of up to $250 is eye-catching.
RSI understands that for customers to make that first step in making a deposit and providing information, patrons need an incentive. Yet, customer retention is vital in this industry and RSI also provides the iRush Reward loyalty program that has 11 levels and proves effective in ensuring customer retention.
Another element that online casinos are rated on is the deposit and withdrawal options. Among the standard PayPal, online banking, and 7/11 options, there’s also the SugarHouse Play+ Prepaid Card. While PlaySugarHouse players must be located in NJ to wager, the games available rival those of any other online casino. The live dealer games, latest slots, and comprehensive sportsbook are all there and well presented in a modern style. The SugarHouse site serves its dual purpose of providing NJ residents with an elite online casino and sportsbook while also showing potential clients its capability in developing gambling platforms.
The gambling scene in North America
There is little doubt that the gambling scene in North America is thriving and that it will continue to do so for years to come. As Miami angles to become the cryptocurrency capital of the world, North America looks to set itself apart as the world’s online casino hub. Legislation is important in achieving this, but so are events.
The 2022 Bitcoin Conference at Miami Beach was the largest Bitcoin event in the world and certainly created hype. The four-day conference was dedicated to the world’s most famous and expensive cryptocurrency. For its dedicated followers, it was a must-see event. The 2022 conference was more than twice the size of last year’s and this is the type of growth the EGR North America Awards will hope to develop if North America is to become the online casino hub of the world.
While RSI continues to thrive at home and contribute to the development of North American influence in the world of online casinos, there are also opportunities in regulated markets further afield. They recently announced an exclusive partnership with Mexican media conglomerate Grupo Multimedios. Grupo Multimedios is active in many industries in Latin America, including multiple media assets, digital sports properties, various entertainment holdings, and crucially, a license to operate online gaming in Mexico. Having secured a 25-year agreement, RSI can now operate sports betting and online casinos while also having access to Grupo Multimedios’ substantial assortment of media resources for the purpose of promotional activities. It’s another landmark deal for RSI and frequent news about the company signals that 2022 could be a pivotal year for long-term expansion.
