To boost your brand recognition, gain new customers and generate a large number of sales, you will need to push your brand in front of your target demographic.
With various marketing platforms to try and tactics to employ, you might be unsure about the best options for your business.
To ensure your business grows in popularity and profitability in 2019, here are the most effective ways to market your brand.
Create an Email Marketing Strategy
Email marketing is one of the most powerful ways to promote your business online.
In fact, it reportedly generates five times more ROI than other major marketing options, such as social media, paid search, and direct mail.
A big reason behind its success rate is that it allows companies to nurture relationships with their existing and potential customers.
It is, however, essential to send emails that directly align with your subscribers’ interests, or you might find many people will unsubscribe from your newsletter. The email strategy can also be converted to SMS by using a good email to SMS gateway.
To make every email you send feel personal to a subscriber; you will need to focus on segmentation, which is a tactic designed to send emails that meet a person’s specific needs and behavior.
Of course, with many email marketing software tools available on the market, you might unsure about the best option for you. For this reason, you should visit YEAH! Local to find out more about ActiveCampaign.
Become a Social Media Master
According to Social Media Today, there are approximately 3.04 billion active users on social media across the world.
What’s more, a reported 90% of users will use the channels to reach out to various brands and retailers.
So, if you want to connect with your target audience, increase your brand awareness, and transform your conversion rate, you cannot afford to neglect social media marketing.
For example, you could:
- Launch contests
- Promote videos
- Ask questions
- Share funny memes
It is, however, crucial to only attempt to master one or two channels at a time, which will improve your likelihood of reaching your demographic on the popular platforms, such as Facebook, Instagram, LinkedIn, and Twitter.
Don’t Underestimate Video Marketing
It might surprise you to learn that YouTube is the second largest search engine after Google, and it generates more than 1.5 billion logged in users per month.
With billions of people using the platform on a monthly basis, you cannot afford to overlook YouTube when it comes to increasing your brand awareness and web traffic.
To reach your target audience on the popular channel, you must develop high-quality, interesting videos that will increase your view count and encourage shares.
For example, you could create helpful video tutorials to help your demographic master a new skill, and you should encourage them to share the video with the friends and followers, or to leave a comment underneath the video to increase your engagement rate.
Think carefully about your consumers’ potential pain points and create a video to answer their questions or resolve their problems.