By Jerry Hirsch, Los Angeles Times –
With the presidential election and Superstorm Sandy behind them, car shoppers headed for dealer lots last month in the biggest numbers since early 2008.
Multiple brands, including Honda, Nissan, Hyundai and BMW, had their best Novembers ever last month. The import nameplates generally reported stronger gains than the domestic brands, helped by new products such as the new-generation Honda Accord and a new Nissan Pathfinder sport utility vehicle.
Automakers sold more than 1.1 million vehicles last month, a 15 percent gain over November 2011. That translated into a seasonally adjusted annual rate of about 15.5 million, the highest since January 2008, according to industry research firm Autodata Corp.
Consumers leaned toward fuel-efficient cars and small SUVs. With gas prices around $3.50 a gallon in much of the nation, and even higher in car-crazy California, sales of hybrid vehicles also appear to be taking off.
Led by its hot-selling Prius line of hybrids, Toyota Motor Corp. posted November hybrid vehicle sales of 24,682 in the U.S., a 29 percent increase over the same month last year.
But for the first time since it started selling hybrids in the U.S. in 2000, Toyota has serious competition in the hybrid market.
Ford Motor Co. said it sold nearly 5,000 of its new C-Max hybrid in November, up about 50 percent from the car’s first full month of sales in October. Combined with its other offerings, the automaker sold about 6,500 hybrids in November, its best month ever for those vehicles, which use both gas and electric motors to increase fuel efficiency.
Ford has sold 9,000 of the C-Max models since they first went on sale a little more than two months ago. That amounts to about a quarter of the hybrid volume the automaker sold in all of 2011 and underscores how important the vehicle is to Ford’s hybrid strategy. If C-Max sales keep on pace, the automaker will easily double its hybrid sales in the current model year.
Certainly hybrids are starting to catch on with consumers. Sales of hybrids by Toyota and Ford and General Motors Co.’s Chevrolet Volt — technically a plug-in hybrid that runs on gasoline once its electric battery charge runs out — were nearly 35,000 last month, up about 40 percent from November 2011.
Sales of hybrids and plug-in electric cars are expected to top 500,000 in the U.S. for the first time both in this calendar year and in the 2013 model year, said Alan Baum of the Baum & Associates research firm. That would be about 3.5 percent of the U.S. auto market.
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One buyer is Kate Ochsman, a West Hollywood, Calif., actress who recently purchased a white C-Max. Ochsman said she now spends about $50 to fill up the Ford every two week,s instead of the $80 a week she spent to gas up a BMW X5 SUV with a V-8 engine.
“I really like it,” Ochsman said. The car is “great getting around anywhere in L.A., and it is almost eerily quiet. It has a lot of bells and whistles, but it does drive like a hybrid. It doesn’t have the power my BMW had.”
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In its marketing efforts, Ford is pitching the C-Max as a head-to-head competitor with the Toyota Prius V, a small station wagon. Toyota sold about 2,700 of the Prius V last month, about 2,300 fewer than Ford’s C-Max sales.
Toyota has responded by pointing out that the C-Max is closer in size to the smaller Prius hatchback model, yet gets about 6 percent poorer fuel economy and has a base price about 15 percent higher.
“The Prius V has more versatility and cargo space than C-Max,” said Bill Fay, general manager of the automaker’s Toyota division in the U.S.
Overall, Toyota’s November sales rose to 161,695 vehicles, up 17.2 percent from the same month last year. Ford sales rose 6.4 percent to 177,092 vehicles.
General Motors Co. reported its highest November U.S. sales volume since 2007, with deliveries up 3.4 percent from a year earlier to 186,505 vehicles. Chrysler Group sales rose 14.4 percent to 122,565 units, its best November since 2007.
Volkswagen Group sales — including Audi — rose 28.2 percent, to 49,062 vehicles. It was the VW brand’s best November since 1973.
American Honda Motor Co. sales jumped 38.9 percent in November, reaching 116,580 vehicles, an all-time record for the month.
“We are now surpassing sales records set pre-recession, a true sign that our business has recovered,” said John Mendel, executive vice president of sales at American Honda.
Nissan North America reported record November U.S. sales of 96,197 vehicles, up 12.9 percent.
Hyundai Motor America also posted a record November, with U.S. sales up 7.8 percent to 53,487 vehicles.
And BMW reported its best U.S. sales month ever, with November sales of 31,213, an increase of 45 percent from a year earlier.