NEW YORK – Bastion of liberal propaganda MSNBC announced Monday that is will rebrand as My Source News Opinion World, or MS NOW, as part of its corporate spinoff from NBC Universal. The new name and brand are expected to be rolled out later this year.
This change is driven by the separation of MSNBC from NBC Universal into a new publicly traded company called Versant. NBC Universal is retaining the “NBC” brand and the iconic peacock logo, leading MSNBC to establish its own identity.
MSNBC President Rebecca Kutler stated that the rebrand allows them to set their own course and assert their independence while continuing to build their newsgathering operation. The new name is intended to reflect the network’s mission to provide “breaking news and best-in-class opinion journalism”.
MSNBC wrote on their website Tuesday morning:
Later this year, MSNBC will take on a new name: My Source News Opinion World (MS NOW).
This name further underscores our mission: to serve as your destination for breaking news and thoughtful analysis and remain the home for the perspectives that you’ve relied on for nearly 30 years.
For our viewers who have watched us for decades, it may be hard to imagine this network by any other name. We understand. But our promise to you remains as it always has. You know who we are, and what we do.
The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here — whether that’s as you’re having a cup of coffee getting ready for the day ahead, seeking answers during breaking news moments, going deeper on the day’s headlines in the evenings, or discussing the week’s biggest stories on the weekends.
You might be wondering, why is this change happening? As part of our move to a new media company, VERSANT — which also includes CNBC, Golf Channel, GolfNow, and SportsEngine — we’ll no longer be part of NBCUniversal and NBC News. This gives us the freedom to chart our own path forward, and we’re excited about where it’s headed.
In fact, we’ve been growing. In the past few months, we’ve welcomed Pulitzer, Emmy, Murrow, and Peabody award-winning journalists into our newsroom, and have been recruiting for nearly 100 new roles. At a time when so many newsrooms are shrinking, we’re investing in more reporting, more coverage, and more ways to serve you.
Regardless of our name, our commitment to this community remains as strong as it’s ever been and in the months ahead we will unveil new ways to connect with you directly.
We will continue to cover the day’s news, ask the questions that matter most, and share how it impacts you, without fear or favor.
As Rachel often reminds us all … watch this space.