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Consumer Alert: Iowans should act now following massive Equifax security breach, Iowa Attorney General says

DES MOINES – Attorney General Tom Miller has opened an investigation into Equifax Inc. after the credit reporting company notifiedthe Consumer Protection Division that nearly 1.1 million Iowans are affected by the massive data breach, which exposed personal information from approximately 143 million consumers nationwide.

The data involving 1,099,125 Iowans includes Social Security numbers, birth dates, addresses and, in some cases, driver’s license numbers and credit card numbers.

The company disclosed that the breach occurred between mid-May through June, and that so far it has not found evidence of unauthorized activity.

“This data breach is astonishing, not only because of the number of consumers that it impacts, but also because of the key personal information that it exposed,” Attorney General Tom Miller said. “Unfortunately, a criminal who gets a hold of this kind of personal information really hits the identity theft jackpot, and I’m concerned about the potential long-term impact this could have on countless consumers here in Iowa and across the country.”

Miller urges all Iowans to check on whether the breach exposed their personal information. Equifax established a data breach website at Consumers can run a simple check by entering in their last name and the last six digits of their Social Security number. The site will instantly display a message stating whether the breach exposed their personal information.

Regardless of whether a consumer’s information was exposed in the breach, Equifax is offering free credit report monitoring for one year. Consumers can enroll through November 21 for “TrustedID Premier” monitoring through the same site at

Consumers with questions can also call an Equifax breach call center at 866-447-7559 from 6 a.m. to midnight, Central time.

“Our office is investigating the breach. We intend to hold Equifax accountable for what happened, and ensure that something of this magnitude never happens again,” Miller said. “For now, though, our primary focus is helping and protecting Iowans affected by the breach.”

Identity Theft Consumer Tips

  • Request and review your credit reports from all three credit reporting agencies (Equifax, Experian and TransUnion). You can obtain each one for free once a year through a single website: You can choose to obtain all three at once, or you can stagger and rotate them throughout the year (one report from a different agency every four months).
  • Consider placing a security freeze on your credit report. A security freeze locks out businesses from checking your credit report prior to opening a new account in your name. You can allow a credit check to proceed by providing a Personal Identification Number, and can stop the freeze at any time. You must contact all three credit reporting agencies separately for a credit freeze (one for each agency). The fee is $10 per agency for consumers who are not identity theft victims. Equifax announced it will waive security freeze fees for 30 days.
  • Consider an initial fraud alert. If you suspect or confirm that someone stole your identity, an initial fraud alert can make it harder for an identity thief to open more accounts in your name. An initial fraud alert requires a business to verify your identity before issuing credit in your name. You only need to contact one credit reporting agency about an initial fraud alert, and that agency will notify the other two.
  • Monitor your accounts. Review your statements and report any activity that is suspicious.
  • Be wary of breach-related scams. Do not provide or “confirm” personal information to a caller who claims the call is related to the data breach, even if caller-ID information appears legitimate. Be wary of emails, which can be fake but look authentic, and be especially wary of clicking on links, opening attachments, or entering information on website addresses provided through emails or pop-up ads.

Consumers with questions or complaints can contact the Consumer Protection Division through our website at, email us at, or call 515-281-5926 or toll-free at 888-777-4590 (outside the Des Moines metro area only).

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