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How to Communicate Well in Business 

This news story was published on December 18, 2020.
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Communication is key in business. Being able to get your point across effectively and being capable of instructing others and conveying opinions and ideas can be really beneficial and make the entire team work well. Good communication can also help when you’re liaising with potential clients, business partners or customers, so it’s an important skill to have in business that can contribute to an individual’s success. 

Communication happens in various ways within a business; it can be done in person, via emails and also through social media. Here’s a look at some things you can do to improve your communication in all these different aspects of business communication. 

Good Email Communication 

The essence of good email communication within business is that the body of your emails is clear and concise. When writing good emails to team members or to clients you don’t want to overload them with superficial information and details. Instead, just include what is essential and get to the details quickly, as this will ensure that what you’re saying is easy to understand. 

As well as this, it’s imperative that your email correspondence has correct grammar, spelling and formatting. This helps to give off a professional impression as mistakes in the writing can come across as lazy and unmotivated. A good way to keep your email communication accurate is to use a spellcheck tool. It’s also a good idea to leave line spaces between paragraphs when writing emails, as this will help the body of text be clearer. 

Another way to communicate well via email is to include a good email signature. This allows you to sign off on emails with useful details that can be beneficial to the recipient, such as your name, contact details and in office times. You can create a fantastic email signature by using this Email signature software for Office 365

Good Social Media Communication 

Social media is the best way businesses can communicate with customers and their target audience, so it’s vital that businesses conduct their communication in the best way possible to maximize their impact. When writing social media posts as a business it’s important that you adopt the best tone of voice for the audience you want to entice. To figure what tone of voice your business requires, it’s a good idea to conduct market research on the type of people that comprise your audience. Figurative and excitable language is great for arts and crafty audiences, whereas more strong and formal language is better for businesspeople. 

As well as this, you also want to make sure that the type of content you’re putting out on social media is good. To best communicate well with customers, your content needs to be either informative or entertaining, so that it has value. A bad example of social media communication is simply advertising your products incessantly. 

Good Interpersonal Communication 

When communicating with others as part of a team, it’s important that you show compassion and empathy, especially if you’re offering criticism or feedback

Good communicators will learn about what their fellow staff responds to well and will then alter how they speak to maximize their effectiveness. Good communication also involves good listening skills; so to make others feel valued, listen to suggestions and insights and be sure to take feedback well without resistance. 

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