You are fortunate enough to be running a business in this digital age. Above all else, this means that you have the benefit of being able to initiate contact with potential customers across the globe in only a few clicks. Do not let this power of yours go to waste. Utilize the web by engaging your customers online.
To find three somewhat creative ways to engage with people via the web in the hopes that, one day, they will become a fully-fledged customer of yours, make sure to read on.
Host a webinar
If you want people to flock to your business whenever they have a need for a product or service in your market, you need to show yourself to be an industry expert. There’s no better way to do this in this day and age than to host a webinar. By hosting this kind of virtual event, you will be able to showcase your skills and expertise. What’s more, if you use a platform such as GoToMeeting, you will be able to interact with the audience that tunes in to find out what you have to say.
When hosting a webinar, above all else, it is essential that you show yourself to be passionate about the subject matter that you are discussing. If you don’t, potential customers will think twice about bringing their custom to you as they want to do business with someone they can trust. When hosting this kind of online event, it is also important that you include the following aspects into your presentation:
- Live stream of you talking
- Slides
- Images
- Videos
- Infographics
- Interactive options
Celebrate your successes with your customers
To make your customers feel like they are an intrinsic part of your business’s journey, you have to involve them in online celebrations whenever you host them. If you, say, reach 10,000 follows on a specific social media platform or reach 5,000 registered users on your website, celebrate with your customers by running special competitions. This doesn’t necessarily have to be a complicated or costly affair. You could, for instance, simply ask your customers to retweet you to stand a chance of winning, say, a free subscription to your services. Engaging your customers in this way will make them feel like they are a part of your team, ultimately resulting in them sticking with you going forward.
Be more active on social media
Social media is the key to your business being an engaging online entity, you just have to know how to use it.
First and foremost in this instance, no matter how experienced you might be in this particular field (it never hurts to have some outside perspective, at the very least), you have to align yourself with a digital marketing agency that specializes in social media. As stated on their website caffeinemarketing.co.uk, Caffeine Marketing fit the bill in this instance. They will be able to design a social media strategy for you that will enhance your customer engagement, build your brand, and drive your sales.
The end result? Your various social media handles will generate more and more custom for you with each passing day.
To stand a chance of fully engaging your customers online, it’s imperative that you put the above advice into practice.
