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Campus Ink, Iowa State announce name-image-likeness (NIL) licensee partnership

CHICAGO – Campus Ink has announced Iowa State as an official NIL licensee, providing Name, Image and Likeness (NIL) merchandising opportunities for all Cyclone student-athletes.

The NIL Store powered by Campus Ink will launch a complete NIL merchandise store for Iowa State student-athletes, featuring jerseys and officially licensed apparel.

“We are excited to be the first Big 12 Conference program to partner with Campus Ink to provide a robust NIL merchandising program for all Cyclone student-athletes to participate in,” said Iowa State Director of Athletics Jamie Pollard. “We believe that this partnership, coupled with the Cyclone Exchange, and the comprehensive education partnership we initiated last year with Iowa State’s Ivy College of Business, is arming all of our student-athletes with the necessary tools to capitalize on their NIL opportunities.”

Every athlete signed up will possess a personalized digital locker room which will house their merchandise.

“We are thrilled to welcome Iowa State to our NIL Store family as we expand into the Big 12 Conference,” said Steven Farag, CEO and co-founder of Campus Ink. “As we talked with Iowa State’s leadership team, it was quickly apparent how committed they were to providing NIL opportunities for all of their athletes, not just some. We are excited to be that solution in the merchandising space.”

The Campus Ink team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, Campus Ink works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.

Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Il where the company handles all of its own production and fulfillment.

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