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University of Iowa announces “name image likeness” program for “student athletes”

University of Iowa

IOWA CITY – The University of Iowa athletic department announced its comprehensive Name, Image and Likeness program – FLIGHT – on Friday. FLIGHT is a cross-departmental effort that creates and oversees NIL educational programming for Hawkeye student-athletes. The program equips Iowa student-athletes with the tools necessary to strengthen their NIL potential.

“As we navigate this new era of college athletics and Name, Image, Likeness, we are fully committed to supporting our student-athletes throughout the process,” said Gary Barta, Henry B. and Patricia B. Tippie Director of Athletics Chair. “Our FLIGHT program equips them with the tools and knowledge to build their personal brands, allowing them to be at the forefront of NIL opportunities.”

Iowa’s Kinnick Stadium

Through the department’s expanded partnership with INFLCR, all Iowa student-athletes will have access to tools that will help them excel in the NIL era. Those tools include educational training in the areas of branding, social media, entrepreneurship, networking, and finance through the INFLCR+ Storyteller Playbook, and access to fair market and social strategy evaluations for each student-athletes’ personal social media profiles.

“It’s been great working with the Hawkeyes on building their student-athletes’ brands, and we couldn’t be more excited for the launch of FLIGHT,” said INFLCR CEO Jim Cavale.

“Iowa Athletics is positioning itself to be one of the most forward-thinking programs in the nation, and FLIGHT will help prepare current student-athletes and future recruits for success at Iowa.”

INFLCR+ also allows the compliance office to track all NIL deals to ensure compliance with NCAA legislation.

“We’ve had a partnership with INFLCR for several years, and our student-athletes have successfully utilized its photo and video delivery system,” Barta added. “We are thrilled to expand our relationship and give all of our student-athletes the opportunity to understand their NIL rights and receive training and resources to enhance their NIL potential.”


FLIGHT empowers all Iowa student-athletes, providing them with education materials, NIL resources, up-to-date business and social media strategies, professional connections, and more.


FLIGHT provides educational programming, including courses on branding, social media usage, entrepreneurship, networking, and finance.

Take Flight:

FLIGHT equips Iowa student-athletes with the tools necessary to build their personal brands, and capitalize on their earning potential while also providing opportunities and educational experiences that will benefit them throughout their time at Iowa and in their careers inside or outside of athletics.

About INFLCR Plus

INFLCR’s NIL team assists college athletic departments in the implementation of content, compliance, and recruiting strategies to support athletics programs navigating new challenges and dynamics coming from eventual student-athlete Name, Image, and Likeness commercial activities. INFLCR’s Plus offerings equip athletics staff with the software, assets, and guidance to maximize their messaging to potential recruits, while providing unique insights for current student-athletes looking to build their brands and benefit from future NIL opportunities.

As athletic departments launch custom NIL programs at their institutions, INFLCR’s NIL team works to make each program unique while providing technology, resources, and support aimed at providing best-case scenarios for student-athletes who will soon look to participate in monetization activities or better market themselves for career opportunities from their NIL.

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