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50 cent clothes rack helps “Cultural Crescent” business get back on its feet


This news story was published on April 12, 2012.
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by Matt Marquardt –

MASON CITY – It was a rough stretch for many businesses in the “Cultural Crescent” during Streetscape construction last year.

New Beginnings clothes consignment shop didn’t escape the misery, but the family-owned business is continuing to get back on its feet.

Owner Shirley Krutsinger each day places a rack of clothes on the sidewalk in front of her store, located at 201 N Federal Avenue.  The rack is there everyday, “Spring until Fall,” Shirley said.  The cost for the items on the rack is just 50 cents.  As I stood and spoke with Shirley, nearly everyone who passed by stopped and thumbed through the jeans, shirts, jackets, baby clothes and other items.

“It really draws a lot of people,” Shirley said.  “We add to it everyday.  We might be the only store that offers this price.”

Shirley says her store has been in business about 9 years now.  She hopes her kids can take over for her as she is looking to retire.

She says during the Streetscape construction she lost about half her income.   She said business is much improved now that all the streets are open.

“It’s going to take awhile to get caught up, but we will.”

“It’s God’s store… so it’s in his hands.”

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2 Responses to 50 cent clothes rack helps “Cultural Crescent” business get back on its feet

  1. CLMH Reply Report comment

    April 13, 2012 at 9:58 am

    Talk about negativity. Someone always has to be a naysayer on this web-site. Freedom of religion bud. If the lady wants to leave it in GOD’s hands that’s her business, you seriously need to put her down for her belief’s? Get a life.

  2. gloria Reply Report comment

    April 12, 2012 at 9:12 pm

    I love shopping at New Beginnings and Shirley and her family are such nice people. If you’ve never been there, stop in and browse. You just never know what you’ll find!