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Visit Mason City announces Tourism Marketing Award recipients


This news story was published on October 25, 2011.
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MASON CITY – Since 1996, Visit Mason City has financially assisted nearly two hundred groups and organizations to market their events and activities through the Visit Mason City Tourism Marketing Grant Program. Since that time, the organization has funded more than $100,000 in direct marketing to many of the community’s tourism customers and partners including sporting tournaments, conventions, attractions, festivals and lodging facilities. This year, Visit Mason City is pleased to announce the following Round I financial assistance award winners:

– Mid American Youth Basketball Assoc. Basketball Tournament for brochures ($156)
– Regional Duplicate Bridge Club Unit 163 Tournament for welcome reception ($614)
– Charles H. MacNider Art Museum for brochures ($364)
– Historic Park Inn for advertisement ($738)
– North Iowa Band Festival for brochures and website ($590)
– Mason City Lodging Association for Winter Dance Party Shuttle Service ($338)
– Mohawk Archery Club Indoor Amateur 3-D Shootout for brochure, website and advertisements ($1200)

These grant funds are estimated to assist in attracting nearly 24,000 visitors to the community generating an estimated $2.6 million in visitor spending over the course of the next year. In addition, the program will attract nearly $5,000 in private marketing funds promoting the area as a visitor destination.

The next round of applications for the tourism marketing grant program are due by 4 pm on Feb. 2, 2012. Applicants eligible include events, tournaments, conventions and tourism facilities that create tourism activity for Mason City. Download your application today at here or contact the Visit Mason City office at cvb@VisitMasonCityIowa.com / 641-422-1663.

Visit Mason City, formerly the Mason City Convention & Visitors Bureau (CVB), is a non-profit organization dedicated to marketing and promoting the area as a multi-day tourism destination. Tourism related expenditures contributed an estimated $76.01 million into Mason City’s economy during 2009. In Cerro Gordo County, tourism generated an estimated $152.02 million in visitor spending, the 10th highest county level in the State. Tourism related jobs employee over an estimated 1,500 people in Cerro Gordo County.

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