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Car-charger maker aims to cut the cord

By John Murawski, McClatchy Newspapers –

MORRISVILLE, N.C. — Will the electric car recharger be the next technology to go wireless?

That’s the question posed by Evatran, a Morrisville startup that has created a “plugless” charging station to juice up plug-in electric cars. The company’s founders — and funders — are betting that cutting the cord will be the next advance for electric cars, building on the same concept that has untethered telephones and computers from the tyranny of wall jacks.

Evatran represents one of several efforts in academia and industry to develop wireless recharging on the theory that handling dust-caked, mud-stained, rain-soaked cables will prove to be a major impediment to mass adoption of the electric car. Evatran’s approach allows an electric vehicle equipped with its device to recharge by parking over a recharging pad mounted on the ground.

The concept is intriguing enough to encourage Duke Energy, Google, Clemson University, Hertz Rent-A-Car and others to test Evatran’s product this spring in anticipation of 2,000 Evatran units being sold this year.

Sears, the tool and appliance chain, has signed on to be an authorized nationwide installer of the garage-based mechanisms needed to make Evatran’s system work at home. The car-mounted adapters would have to be installed by auto dealers.

Raleigh, N.C., officials, meanwhile, are in talks with Evatran to test the outdoor version of the company’s Plugless Power technology at select locations around town.

“Fundamentally, what we’re selling here is convenience,” said Evatran co-founder Rebecca Hough. “The cord gets really dirty. People run over the cord. And nobody wants to be using a cord in a rainstorm.”

Three-year-old Evatran is a spinoff from MTC Transformers, an electronics manufacturer since renamed Schaffner MTC and based in Wytheville, Va.

Duke Energy, based in Charlotte, N.C., will install a Plugless Power unit next month at the South Carolina home of an employee who drives a Chevrolet Volt to see how the charging unit performs.

“We don’t want to sit back and be surprised by new technologies that are coming down the pike,” said Duke spokeswoman Paige Layne. “The more we are prepared for new equipment that comes into use, the more we’ll be prepared to keep the lights on.”

Jim Poch, executive director of Plug-In Hybrid Coalition of the Carolinas, says that as a longtime electric car buff, he’s not fazed by handling charging cables. Poch, a Volt driver in Charleston, S.C., acknowledged some customers might be willing to pay a premium for the convenience of wireless recharging, but he rejects Evatran’s general premise.

“I think it’s self-serving and incorrect to talk about the huge need for this,” Poch said. “I don’t see it as being a barrier to someone purchasing an electric car.”

Raleigh officials foresee another impediment: Plugless Power currently works only with the Volt and Nissan Leaf, and the city doesn’t own any of those models yet. The city uses converted plug-in Prius hybrids instead. Hough said Evatran’s technology will be adopted for other auto models soon.

“We’re interested in exploring the technology,” said Julian Prosser, Raleigh’s assistant city manager and an owner of a Nissan Leaf. “Even if the city didn’t host one on city property, we could work with them to identify interested parties in the private sector that might want to host these.”

Evatran has already logged 180 online reservations for Plugless Power. The unit is expected to retail for less than $3,000, not including the cost of installation. The price would be twice as much as some conventional rechargers.

Customers would have to retrofit their cars at the dealership for now, but in the future Evatran is counting on the units being factory-installed.

Because Plugless Power drains energy, it would raise the cost of recharging a car to about $1.45, as opposed to $1.35 for a plug-in charger, said Steve Raedy, Evatran’s R&D director.

Plugless Power uses induction technology that’s more than a century old and is common today in cell phone cradles, electric toothbrushes, microphones and generators. Induction is based on creating magnetic fields, but in most applications the gap is infinitesimal.

In Evatran’s wireless recharger, however, the gap is 6 inches, representing the distance between the ground pad and the adapter mounted under the car.

The ground pad in the outdoor and indoor units can be embedded in asphalt or concrete so that it’s not visible and does not tempt thieves or vandals.

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