Businesses and brands are finding it increasingly difficult to make themselves visible in the ever-changing landscape of online advertising. The algorithms keep changing, and businesses have to adjust accordingly. They realize that having a website for their products doesn’t guarantee that consumers will visit it and buy their products. In fact, getting to be seen in the crowded online space is getting harder by the day. Those who land on the website don’t stay there for long enough for that traffic to be converted into sales or revenue.
As a result, most businesses are resorting to paid marketing campaigns to supplement whatever traffic they get from organic streams such as search engine marketing (SEM), referrals and social media sharing. Executed properly, paid traffic originating from an online marketing campaign can build and grow your business, boost brands visibility, increase sales and improve revenue.
Setting up a successful campaign
To launch and execute a successful online marketing campaign commonly known as pay-per-click marketing, one needs to pay the utmost attention to the data and statistics coming from the ad campaign. It shouldn’t matter whether you are doing e-mail marketing, social media marketing, or search engine marketing, tracking tools like Adwatcher.com should be able to monitor the metrics of your campaigns on all platforms seamlessly.
This is particularly useful to those with multiple campaigns on multiple platforms. With a user-friendly interface, one can easily and conveniently monitor the performance of various ad streams on one single interface and receive automated detailed periodic reports. This handy tool helps businesses to find out which ads are worth keeping and which ones aren’t performing as well, and therefore should be modified or be forgotten about completely.
A successful pay-per-click (PPC) marketing campaign is one which the business or the owner gets a good return on investment. When you place a PPC advert and put your money on it, there is always a goal you intend to achieve. It may be bringing traffic to your site and getting revenue from it, converting the increased traffic into product sales, or improving subscriptions on your site.
Monitoring the metrics
To have a successful online campaign, you need to know your metrics. One of the most important indicative metrics is the cost-per-click, often abbreviated as CPC. It will tell you how much you are spending to get one click on your ad. Put in another way, how much it costs you to increase paid traffic to your site by one click. A lower CPC implies that you will reach more people for a given amount of money. The higher it is, the fewer traffic to your site for a given budget.
Performance-monitoring tools will also help you find out which keywords work best for your given ads and PPC campaign. From this information, you can then customize your ad copy to be relevant to your target market and earn a higher Google quality rate, and, as a result, lower your CPC. This will, in turn, maximizes the traffic you get for your money – return on investment.
Do that and include site links with calls to actions and you are certain to get good conversion rates for your money.
