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Business leaving downtown Mason City to “upscale” in Clear Lake

Encore is out of the plaza
Encore is out of the plaza

MASON CITY – A business that had been located on the downtown plaza in Mason City is leaving for Clear Lake.

June 28th was the last day in business on the plaza for Encore Boutique, owned by Colleen Divine.   The business opened on July 23rd, 2012.  She has been busy in the days that followed, clearing out the space just north of Southbridge Mall at 14 South Federal Avenue, moving and selling what she could.

Ms. Divine will be setting up shop in Clear Lake at The Ladybug Marketplace, located at 1714 7th Avenue North.  She told NIT she hopes to open soon, after a short vacation.

“It’s … about a quarter as much room, which is what I really need,” Ms. Divine said. “We’re going to miss our beloved plaza terribly, especially our terrific neighbors,” she continued, “but that’s just too much room for us now. Seriously, waaaay too much.”

Ms. Divine described the move as an “almost a complete change of the business model” and an “upscaling” of the items for sale, for which Clear Lake may be a better fit.

“It seemed like the perfect solution,” to take a space in The Ladybug Marketplace, which has other spots available at this time.

She will feature local artwork, and some of her own, in her new location in Clear Lake.

“I’ll try to have other people’s original work too, and some small antiques and music stuff. I’m already out of the plaza and taking a couple of weeks of vacation before I get things finished and set up at The Ladybug.”

The former location on the plaza is now one of three empty storefronts in a row there, all available for lease or rent.

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